As part of its core commitment to gender diversity and community development, MG Motor India is extending its focus on educating the girl child with HECTOR. The automaker has rolled out its ‘Worth Waiting For’ programme, enabling those who have booked the MG HECTOR to be part of the social cause, while they wait for their scheduled vehicle delivery.
Extending its partnership with IIMPACT NGO, the carmaker announced that it will contribute towards the education of one girl child for every two weeks of wait borne by HECTOR customers. The MG HECTOR is sold out for 2019 with over 28,000 bookings and the carmaker plans to increase its production by September this year. The vehicle commands waiting periods of up to six months across variants.
Commenting on the initiative, Rajeev Chaba, President & MD, MG Motor India, said, “The ‘Worth Waiting For’ programme allows our customers to take part in making a difference and enabling a significant cause that can transform communities. This contribution made by MG would be in addition to its initiative of sponsoring the education of one girl child for every HECTOR sold in the country, as part of its partnership with IIMPACT. These initiatives represent our commitment towards encouraging women empowerment and enabling change grounds-up, as well as giving back to the community in India. We hope the customers who are waiting for their HECTOR delivery can find satisfaction in the fact that their wait will help transform a little girl’s life.”
MG Motor India has been working with different organisations like The Better India, TRAX and even enabling skill training for women from rural areas at their plant under NEEM. As a future-ready organization, MG has also been setting industry benchmarks in terms of the gender diversity at its workplace. With women comprising 31% of its total workforce in India, the automaker has the ratio of highest gender diverse workforce in the industry.
The carmaker had earlier this year signed an MoU with IIMPACT NGO for adopting 30 learning centers in places including remote villages and providing free education to girl children. Going forward, MG Motor India plans to extend the programme further with various NGO’s as part of its vision to create a bigger support system for the underprivileged women. MG Motor India’s contribution towards girl child education number is set to increase substantially every year with the growth in its operations in the country.
Her amazing journey …
Bhuteri is from Bandipura, a remote, dusty village in the State of Rajasthan in India. In this community, the girl child is often considered a liability to be married off in her early teens, which was in fact the case with Bhuteri’s two older sisters.
A child of illiterate parents, Bhuteri took the initiative to enroll at IIMPACT in its early years, in spite of her parents’ skepticism. It was here that she was provided the opportunity to develop a solid foundation in reading, writing and mathematics, studying 5 hours per day while helping her mother at home. She completed her class V at IIMPACT’s learning centre in Bandipura (one of IIMPACT’s first graduates), going on to study further, completing college and returning to IIMPACT as a Teacher!!
Importantly, Bhuteri’s experience has positively affected her family and her village, as she has instilled the importance of education in her parents and in her siblings. Bhuteri has gradually taught both her illiterate parents to proudly write their names, recognize alphabets and identify numbers – something they had never dreamed they would be able to do.
Today, the same parents who did not believe in sending their elder daughters even to primary school (fearing they education would prove to be a hindrance from daughters getting married as it makes them independent thinkers and income generators) are now supportive of girls education. Bhuteri’s two younger sisters followed her in to the IIMPACT program, and she is also a role model for her brother’s daughters, who also started their schooling, as well as for other girls in her community.
Bhuteri’s parents are not alone in taking pride in their daughter’s achievements – the entire village community holds her up as a shining example to all their girls. Education is now viewed as an integral part of their lives.
Not only did IIMPACT affect Bhuteri’s life, but it has changed her family’s and community’s thinking about issues such as girl child education and early marriage.
Bhuteri has grown in to a smart, confident young woman who is excited by learning and has dreams of going much further in life. She is a graduate, has undertaken a course in General Knowledge and in Computers.
Now Bhuteri is married and so happy !
Bhuteri is our star performer. She is a role model for so many of our girls.
Her husband, a college graduate, owns a computer shop where Bhuteri is going to assist him .
We are confident that with her support they will expand their business and lead a comfortable happy life together.
Please join us in wishing this young couple the very best in life…….
Nirmala Tandon, CEO IIMPACT,was awarded the ” Saarthak Naari ” Award at a grand function at the Ashoka Hotel in Bangalore in recognition of her immense work in the field of education. Of the others who received the awards, none had her reach in benefiting the masses !
Prisilya and Sumeet have successfully completed the daunting journey – from Kanyakumari to Khardungl La Pass……..It was a terribly cold 5 degrees up there at the height of over 18,000 ft.
The cyclists covered 4,000 kms in 63 days. This brave duo wants to galvanize Rs. 50 Lakhs (at a minimum) for IIMPACT’s girl child education program. So far close to 34 lacs has been successfully raised – 16 lacs remain to be raised over the next 7 days. YOUR HELP IS REQUIRED TO HELP MAKE THIS HAPPEN – please visit https://www.fueladream.com/home/campaign/275 to help them make an even bigger difference.
They have continuously highlighted the issue of girl child education that exists in our country.
This effort has been graciously supported by Godrej Group.
SakshiMalik is a reminder of what cn happn if u don’t kill a girl child.When d going gets tough,its our girls who get going &save our pride
— Virender Sehwag (@virendersehwag) August 18, 2016
Sports is truly aspirational for girls from small remote rural villages.
Today our very own Rohtak girl Sakshi Malik and girl from Hyderabad PV Sindhu are showing the way to millions of young girls with aspirations to dream big. They can now truly believe that girls can soar and achieve anything they set out to do.
We at our IIMPACT centres have some very talented girls, who if given adequate support and encouragement could do us all proud – at School level, at District level, at State level, National level and perhaps even on a Global Platform. Participating in sports can provide great confidence boosts and help in developing leadership skills and build a healthy team spirit.
Three cheers for both of these amazing young women achievers – a BIG congratulations from 60000 IIMPACT girls and the rest of the IIMPACT Team!!! You have done us all proud.